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Comprehensive and Detailed Explanation:

An engagement strategy focuses on creating opportunities for attendees to participate actively and connect with the event experience. CMP professionals design engagement strategies to improve satisfaction and involvement.

Engagement opportunities may include networking activities, interactive sessions, digital participation tools, discussions, and community-building activities. These elements encourage participants to become active contributors rather than passive observers.

Cost reduction focuses on expenses, supplier replacement changes vendors, and risk elimination removes potential threats.

Modern meeting design emphasizes meaningful participant interaction. Strong engagement strategies improve learning, relationships, and overall event value.

Therefore, engagement strategy is the correct answer because the planner is intentionally creating opportunities for participant involvement throughout the event.