Question # 71

Argument: “After we launched a loyalty app, repeat purchases increased by 15%; therefore, the app caused the rise.” Which evidence would most seriously weaken this conclusion?

Options:

A.

The increase occurred only among customers who used coupons mailed during the same period.

B.

App users report high satisfaction with the interface.

C.

Competitors launched similar apps two years earlier.

D.

Total store traffic rose by 2% year-over-year.

Viewing question 71 out of 72 questions
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