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Series 7 objectives require reps to prospect ethically and compliantly, following FINRA Rule 2210’s principles of fair and balanced communications. Retail communications used to solicit business must not be false, exaggerated, unwarranted, promissory, or misleading. They should provide a sound basis for evaluating facts about a product, including risks, fees, and limitations. Option D reflects these requirements by pairing performance information with material facts such as costs and principal risks, enabling a reasonable investor to understand potential benefits and drawbacks. Options A and B violate prohibitions against promissory language and the omission of material risks, respectively. Option C is problematic because testimonials must be presented with required disclosures (e.g., whether the person was compensated and that results may not be typical). Additionally, principal approval is typically required before first use of retail communications, and performance presentations must be net of fees or make fees clear. In prospecting, reps must also respect do-not-call/do-not-email preferences and identify the firm clearly. The overall goal is ensuring communications do not mislead and are consistent with the customer’s best interests and regulatory expectations.