Challenge Your Exam Readiness With Our Free Esthetician Practice Questions

A target market is the clearly defined group of people most likely to purchase services and products. This may be based on demographics (age, gender, income), psychographics (lifestyle, interests), or skin concerns (anti-aging, acne management). Competitors (choice A) influence strategy but are not the market. Location (choice B) affects accessibility but does not define the audience. Random exposure (choice D) is inefficient compared to targeted marketing. Identifying and focusing on a target market allows estheticians to tailor service menus, promotions, and communication for maximum impact. For example, a spa near a college may focus on affordable acne treatments, while one in a luxury area may highlight anti-aging packages. Orientation and business training in esthetics emphasizes market research as the foundation for effective business planning and growth.