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Competitive pricing involves analyzing the rates of other local estheticians or spas and setting one’s own prices relative to that market. The practitioner considers their own service quality, expertise, and overhead while staying aligned with what clients expect in the area. Cost-plus pricing (choice A) is based on calculating service cost plus a desired profit margin. Penetration pricing (choice C) sets lower introductory prices to attract new clients, usually when entering a new market. Bundle pricing (choice D) offers packages or group deals. Competitive pricing helps estheticians remain attractive to clients without undervaluing their work. It requires market research, awareness of target clientele, and confidence in differentiating one’s services by emphasizing added value (e.g., advanced training, premium products, personalized service). This business practice aligns with esthetician training in financial management and client retention.